ALAMI App Redesign
Your Investment, Simplified.
Imagine a financial future where managing your money isn't a chore but a breeze. A future where investment is as easy as tapping a button.
We're reimagining financial investment to be accessible, intuitive, and empowering. A platform designed with you in mind, where complexity is stripped away, and clarity takes centre stage.
During the second half of 2022, I led the redesign of ALAMI's mobile apps to empower rapid transactions for investors on the go. Here are just a few of the changes we shipped.
A clarity and easiness that’s all about focus.
I designed a design system for ALAMI web earlier in the year. So, when I started working on mobile apps, I carried them over. While I was at it, I took the opportunity to optimise our mobile aesthetic for focus and clarity, recognising that mobile users were often distracted or in transit when using the app. With this concept, we reduced complaints by 56.58% and enhancing usability by 8.27%.
Effortless investing, informed decisions.
When this page was first introduced on mobile, it was a dashboard of distinctive widgets that provided a wide array of information. Through testing and crunching analytics, we discovered users actually used this page mainly to access recently available funding…which the old design was buried beneath the fold. The new design of the funding page refocuses the experience around Available Campaigns and creates more informative information to make a faster decision. Boosting a notable 12.05% registration-to-transaction conversion.
A bridge for beginners to professional investors.
Investment shouldn't be hindered by differences in financial literacy. By redesigning ALAMI's app end-to-end experiences, we've made the core experience accessible to investors of all literacy levels, ensuring a common investment language for everyone and improving the registration process by 5.74%.
Beyond investment, bring impact with Islamic Features.
We aimed to create an impact that extended beyond material benefits, reaching into the spiritual realm. By analyzing analytical data and key user behavior, we determined the need to cater to their spiritual needs by developing Islamic features. Although these features were still in their early stages when we first introduced them, they have significantly contributed to maintaining our Funder Retention Rate above 60% throughout the year.
Milestones Achieved Through This Platform
Date
Spanning 2022 to 2023, this project encapsulates a meticulous journey in design evolution.